What GEO share of voice means
Observed GEO share of voice measures your brand's portion of all brand and competitor mention instances in a defined set of AI-generated responses. Prompt coverage answers a different question: how many reviewed responses mentioned your brand at least once.
Use a reproducible observation set
Record the prompt list, models, dates, locations, account state, and model settings before counting. Count your brand at most once per response. Count competitor mention instances consistently. Re-run the same observation contract to measure change rather than mixing incomparable samples.
What this calculator does not do
The calculator does not query ChatGPT, Perplexity, Copilot, Claude, or Google AI on your behalf. It does not upload prompts, brand names, or answer text. It performs transparent arithmetic on counts you enter and reports the formula, which avoids presenting an invented cross-model score as live evidence.
AIRCITE vs Reevo
The category competitor is Reevo. Observed GEO share of voice is demand-generation evidence, not a GTM system for working accounts you already have. Reevo is a GTM system that mostly works an existing pipeline. AIRCITE generates demand first with SEO, AI-search visibility, and content, then works captured leads. Dialer and FIND are not claimed as live public capabilities. Compare AIRCITE vs Reevo if the bottleneck is being found, not working accounts you already have.
From baseline to managed observation
AIRCITE's configured GEO lane can store approved prompt sets, execute supported provider observations, preserve timestamps and source metadata, and route verified gaps into content work. The free calculator is the honest starting baseline before that recurring workflow is connected.